Premise (description of products and overall business)
Existing Market Place, Macro-Economic Factors
Legal aspects
Competition
Demand for the Product (Market Surveys)
Points of Vulnerability
Target Market (Size, Segmentation, Growth Trends)
Marketing Strategies
Products and Attributes
Pricing Plan (to suit various segments of the market)
People (including customers and staff)
Promotional plan
Placement Plan (sales methods)
Required Staffing
Other Resources
Schedule & Timeline
Projected Financials with Investment Analysis
Findings and Recommendations
Feasibility Report
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